Can I afford color?
The time for color has definitely arrived. Prices on color machines have dropped, while both speeds and quality have improved. Color copier/printers also print in black and white, at prices comparable with standard monochrome printers, so you can replace your monochrome printer or copier and enjoy the additional benefit of color printing, copying, and scanning with one convenient device.A recent study by Dataquest, Inc. showed:
- Reader recognition of brand and company name increases by 70% when color is used
- Color increases the likelihood that people will buy your product by 85%
- Color increases the probability that an article will be read by 40%
- Invoices with key information highlighted in color are paid 30% faster
- Color speeds up the learning process by up to 78%
- Reader comprehension increases 10-14% with color text emphasis